Event schema markup enables Google to display your events in dedicated event rich results — including event name, date, time, and location directly in search. Events can also appear in Google Events search panels. Valid Event structured data requires a name, startDate, and location. Sub-types include MusicEvent, SportsEvent, and EducationEvent.
| Property | Type | Description |
|---|---|---|
namerich result | string | The name of the event. |
startDaterich result | ISO 8601 datetime | The start date and time (e.g. '2026-04-15T19:00:00-05:00'). Include timezone. |
locationrich result | Place or VirtualLocation | Where the event takes place. Include name and address. |
Missing recommended properties generate warnings. They won't block validation, but rich result-tagged properties are needed for full Google rich result eligibility.
| Property | Type | Description |
|---|---|---|
endDate | ISO 8601 datetime | The end date and time of the event. |
eventStatus | EventStatusType URL | Event status (e.g. https://schema.org/EventScheduled, EventCancelled, EventPostponed). |
eventAttendanceMode | EventAttendanceModeEnumeration URL | Attendance mode: OfflineEventAttendanceMode, OnlineEventAttendanceMode, or MixedEventAttendanceMode. |
description | string | A description of the event. |
image | URL or ImageObject | An image for the event. |
offers | Offer | Ticketing information including price and availability. |
performer | Person or Organization | A performer at the event. |
organizer | Person or Organization | The organizer of the event. |
Rich result type: Event listing in Google Search and Google Events
Requirements: Required: name, startDate (ISO 8601 with time and timezone), and location (Place with name and address). eventStatus and eventAttendanceMode are strongly recommended.
{
"@context": "https://schema.org",
"@type": "MusicEvent",
"name": "Jazz in the Park",
"startDate": "2026-07-04T18:00:00-05:00",
"endDate": "2026-07-04T22:00:00-05:00",
"eventStatus": "https://schema.org/EventScheduled",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"location": {
"@type": "Place",
"name": "Riverside Park Amphitheater",
"address": {
"@type": "PostalAddress",
"streetAddress": "456 Park Drive",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60601",
"addressCountry": "US"
}
},
"image": "https://example.com/images/jazz-event.jpg",
"description": "An evening of live jazz music in Riverside Park.",
"offers": {
"@type": "Offer",
"price": "25",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://example.com/events/jazz-in-the-park"
},
"organizer": {
"@type": "Organization",
"name": "Chicago Jazz Society",
"url": "https://example.com"
}
}Validate this schema against Google's requirements in one API call:
curl "https://schemacheck.dev/api/v1/validate" \
-H "x-api-key: YOUR_KEY" \
-H "Content-Type: application/json" \
-d '{"jsonld":{"@context":"https://schema.org","@type":"MusicEvent","name":"Jazz in the Park","startDate":"2026-07-04T18:00:00-05:00","endDate":"2026-07-04T22:00:00-05:00","eventStatus":"https://schema.org/EventScheduled","eventAttendanceMode":"https://schema.org/OfflineEventAttendanceMode","location":{"@type":"Place","name":"Riverside Park Amphitheater","address":{"@type":"PostalAddress","streetAddress":"456 Park Drive","addressLocality":"Chicago","addressRegion":"IL","postalCode":"60601","addressCountry":"US"}},"image":"https://example.com/images/jazz-event.jpg","description":"An evening of live jazz music in Riverside Park.","offers":{"@type":"Offer","price":"25","priceCurrency":"USD","availability":"https://schema.org/InStock","url":"https://example.com/events/jazz-in-the-park"},"organizer":{"@type":"Organization","name":"Chicago Jazz Society","url":"https://example.com"}}}'100 free validations/month. No credit card required.