LoyaltyProgram Schema Validation API

LoyaltyProgram schema markup enables loyalty program details to appear in Google Search and Google Shopping — helping customers discover and compare rewards programs. Valid LoyaltyProgram structured data marks up your loyalty or rewards program with membership tiers, benefits, and enrollment details.

Required Properties

Property	Type	Description
`name`rich result	string	The name of the loyalty program.
`hasMembershipDataType`rich result	MembershipDataType URL	The type of membership data (e.g. https://schema.org/LoyaltyPoints, LoyaltyStatus).

Recommended Properties

Missing recommended properties generate warnings. They won't block validation, but rich result-tagged properties are needed for full Google rich result eligibility.

Property	Type	Description
`url`	URL	The URL to learn about or join the program.
`description`	string	A description of the loyalty program benefits.
`programName`	string	The name of the program (if different from name).
`membershipLevel`	MemberProgramTier array	The tiers or levels of the loyalty program.

Rich Result Eligibility

Rich result type: Loyalty program rich result in Google Shopping

Requirements: Required: name and hasMembershipDataType. Include membershipLevel for tier details.

Example valid LoyaltyProgram JSON-LD

{
  "@context": "https://schema.org",
  "@type": "LoyaltyProgram",
  "name": "Acme Rewards",
  "url": "https://example.com/rewards",
  "description": "Earn points on every purchase and redeem for discounts and exclusive perks.",
  "hasMembershipDataType": "https://schema.org/LoyaltyPoints",
  "membershipLevel": [
    {
      "@type": "MemberProgramTier",
      "name": "Silver",
      "hasTierBenefit": "5% back on all purchases"
    },
    {
      "@type": "MemberProgramTier",
      "name": "Gold",
      "hasTierBenefit": "10% back + free shipping"
    },
    {
      "@type": "MemberProgramTier",
      "name": "Platinum",
      "hasTierBenefit": "15% back + dedicated support"
    }
  ]
}

Validate via API

Validate this schema against Google's requirements in one API call:

curl "https://schemacheck.dev/api/v1/validate" \
  -H "x-api-key: YOUR_KEY" \
  -H "Content-Type: application/json" \
  -d '{"jsonld":{"@context":"https://schema.org","@type":"LoyaltyProgram","name":"Acme Rewards","url":"https://example.com/rewards","description":"Earn points on every purchase and redeem for discounts and exclusive perks.","hasMembershipDataType":"https://schema.org/LoyaltyPoints","membershipLevel":[{"@type":"MemberProgramTier","name":"Silver","hasTierBenefit":"5% back on all purchases"},{"@type":"MemberProgramTier","name":"Gold","hasTierBenefit":"10% back + free shipping"},{"@type":"MemberProgramTier","name":"Platinum","hasTierBenefit":"15% back + dedicated support"}]}}'

Official Documentation

Google Structured Data: LoyaltyProgram →

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