SpecialAnnouncement Schema (Retired) | SchemaCheck

SpecialAnnouncement schema markup was created during the COVID-19 pandemic to enable a dedicated rich result for urgent public announcements — displaying announcement text, dates, and links directly in Google Search. Google retired the SpecialAnnouncement rich result in 2025. Pages with this markup no longer receive rich results. SchemaCheck validates SpecialAnnouncement with a deprecation warning.

Google retired SpecialAnnouncement rich results in 2025. Validation returns a deprecation warning. Your markup will not generate rich results in Google Search.

Required Properties

PropertyTypeDescription
name
stringA short summary of the announcement.
datePosted
ISO 8601 dateThe date the announcement was made.

Recommended Properties

Missing recommended properties generate warnings. They won't block validation, but rich result-tagged properties are needed for full Google rich result eligibility.

PropertyTypeDescription
expires
ISO 8601 dateThe date the announcement expires.
text
stringThe full text of the announcement.
url
URLA URL with full details about the announcement.
category
URLThe Wikidata URL for the announcement category.

Rich Result Eligibility

Rich result type: Retired — no longer generates rich results (as of 2025)

Requirements: SpecialAnnouncement rich results are retired. Validation passes with a deprecation warning. The structured data is still valid Schema.org.

Example valid SpecialAnnouncement JSON-LD

{
  "@context": "https://schema.org",
  "@type": "SpecialAnnouncement",
  "name": "Office Closed for Holiday",
  "datePosted": "2026-03-18",
  "expires": "2026-03-22",
  "text": "Our offices will be closed from March 20–21 for the holiday. Normal hours resume March 22.",
  "url": "https://example.com/announcements/holiday-closure",
  "category": "https://www.wikidata.org/wiki/Q17362920"
}

Validate via API

Validate this schema against Google's requirements in one API call:

curl "https://schemacheck.dev/api/v1/validate" \
  -H "x-api-key: YOUR_KEY" \
  -H "Content-Type: application/json" \
  -d '{"jsonld":{"@context":"https://schema.org","@type":"SpecialAnnouncement","name":"Office Closed for Holiday","datePosted":"2026-03-18","expires":"2026-03-22","text":"Our offices will be closed from March 20–21 for the holiday. Normal hours resume March 22.","url":"https://example.com/announcements/holiday-closure","category":"https://www.wikidata.org/wiki/Q17362920"}}'

Official Documentation

Google Structured Data: SpecialAnnouncement

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